Introducing Alex Loveday-Davies

Alex Loveday-Davies, Account Manager for now>press>play

We are thrilled to welcome Alex to the now>press>play team.
Our newest team member Alex shares how he began working in education and what he is looking forward to in his new role as Account Manager for now>press>play schools in London and the South East.

A little bit about me…
I have spent ten years working in education. In 2010 I began as a trainee teacher in English, Media and Film Studies at a leading South London academy. Soon the seaside was calling, so my wife and I moved to Brighton and Hove where I took the opportunity to change key stage. I retrained as a primary school teacher and found a job working as a KS1 teacher at a junior school in Hove, East Sussex. The enthusiasm and imagination of the learners gave me a new lease of life in the classroom.

It was a hard decision for me to leave the classroom but I wanted to find a way to bring that enthusiasm and imagination to a wider audience.

And so I became a lead facilitator and project manager for The Media Trust Vlogstar Challenge. This was a free vlogging workshop for secondary school students across London and Essex in partnership with YouTube and The Jack Petchey Foundation. I had the amazing fortune to train inspiring young Londoners to share their stories to a global audience through recording video content for YouTube.
Children wearing now>press>play headphones enact a scene during an experience. One lies on the floor whilst the other stands above them.


I wish that I had had access to now>press>play when I was teaching! I feel fortunate to champion an education technology that ignites children’s imaginations through sound, story and movement.

My belief is that technology should encourage cooperative learning, providing a space for pupils to create connections with their peers and the lesson content.

A girl wearing now>press>play headphones.

now>press>play provides an opportunity for pupils to break out into a different cognitive space.

I can’t wait to learn how creative teachers and students are putting now>press>play to use in their schools and I look forward to developing more opportunities for schools to deepen their pupils learning.